As VP of Marketing and Creative Services, I drove transformative growth for the nation’s #1 residential solar installer, leading cross-functional teams to elevate brand presence, user engagement, and business performance. I built and scaled a 70-person Customer Experience organization spanning creative, marketing, communications, dealer relations, and support—driving revenue from $50M to $500M in just three years.
I spearheaded a digital transformation, designing an industry-leading portal for dealers, customers, and employees to enhance collaboration and learning. Through data-driven strategies, omnichannel marketing, and impactful national campaigns—including a direct-response TV infomercial and industry-leading podcast—I optimized customer touchpoints, increased engagement, and strengthened retention. My leadership in customer experience innovation streamlined operations, improved satisfaction, and fueled long-term growth.
Customer Portal Experience
Website Design
The Solar Academy
Nation Infomercial - Featuring Richard Karn
2020 Team Overview Video
Additional Educational Video Content