From the Ground Up is a book created to spark an industry-wide conversation about how the Internet of Things will reshape aviation. It gathers insights from more than 30 of the foremost leaders in aviation and technology, including leaders from Air Canada, Accenture, Cisco, GE, NetJets, Zubie, Motorola, Here, and more. Not only was this a beautiful book, but we also made sure to design an integrated digital marketing experience to engage with readers.
