The appliance industry is a competitive one. Maytag was looking for a new and engaging way to digitally interact with its customers in-store. We designed this mobile digital sales experience focused on ease of use and valuable information to educate and support the customers while they are in the store. Using a simple QR code (this was well before the pandemic made this trendy), we would allow users to be their own sales support by driving them to a movie experience that provided tons of helpful information as well as a way to subscribe to share, save, or request more information.
