Craftsman is a line of tools, lawn and garden equipment, and work wear. This brand partner was a client focused on building a community of makers driven by the excitement of sharing projects and stories. To support his brand experience, we reimagined their Craftsman Club social platform to improve ease of use to enable more sharing, targeted product offerings, and encourage social sharing. This effort was also supported by ongoing e-commerce website enhancements, season promotions, and multichannel marketing campaigns.
