Medline’s Pink Glove Dance was a YouTube sensation. It started as a fun video featuring hospital workers dancing with pink gloves to bring awareness to breast cancer. At that time, no one realized it would become such a movement. Due to the overwhelming participation, an online contest was created. Working with Medline, the team created an online community of supporters and survivors. We wanted to give the Pink Glove Dance a prominent brand, an easy way for both videos and photos to be submitted and voted on, and a way to integrate additional content to inform and promote the cause. Ultimately, it was a wild success and a fun and fulfilling project for us all.
*video credit given to Medline
